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Journal Articles

Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands

Nirma Sadamali Jayawardena, Sara Quach, Chinmoy Bandyopadhyay, Park Thaichon

Asia Pacific Journal of Marketing and Logistics (2024) 36 (9): 2155–2176.

https://doi.org/10.1108/APJML-12-2022-1022

Published: 05 December 2023

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Journal Articles

An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents

Nirma Sadamali Jayawardena, Mitchell Ross, Sara Quach, Debra Grace

Asia Pacific Journal of Marketing and Logistics (2023) 35 (7): 1789–1812.

https://doi.org/10.1108/APJML-10-2021-0786

Published: 29 November 2022

View article titled, An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents

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