Using best-worst scaling to reveal perceived relative importance of website attributes Available to Purchase

Michael Pascoe is an Honours Graduate from the Griffith Business School at Griffith University and his research interests are in the area of sports marketing and consumer engagement with sports brands. He now works in Retail Management within a large Australian retailing group.

Dr Owen Wright is a Lecturer in the Department of Marketing at the Griffith University. His industry experience includes marketing management roles within the transport equipment manufacturing and franchising sector and as a Consultant to franchisors. Owen Wright is an Active Member of the International Society of Franchising, Australian and New Zealand Marketing Academy and the European Marketing Academy. His research focuses on expansion models in a mature Australian franchising sector. He has published his research in international academic refereed journals including the Asia Pacific Journal of Marketing and Logistics, the Journal of Marketing Management, the Journal of Brand Management, and the Australasian Marketing Journal. His research and teaching focuses on branding, franchising, channel management and retailing in the Griffith Business School at both undergraduate and postgraduate levels.

Associate Professor Hume Winzar is an Academic within the Faculty of Business and Economics at the Macquarie University and is regarded as one of Australia’s authorities on Conjoint Analysis and Research Design. His background in Marketing Theory, Econometrics, and Consumer Survey Analysis makes Hume a regular and enthusiastic resource for colleagues who desire help with manipulation and interpretation of data. He has published in marketing theory, consumer behaviour and research methodology and he has contributed to publications in psychology, management, accounting and banking. In addition to statistical analysis and marketing research methods, his other academic interests include consumer psychology, complexity theory and agent-based modelling. He consults on consumer utility measurement and sales forecasting of product modifications for various industries: consumer durables, telecommunications and finance.