Issues

Editorial

Ian Phau
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An institutional perspective on modernization and sex-appeal advertising

Chung Leung Luk; Cheris W.C. Chow; Wendy W.N. Wan; Jennifer Y.M. Lai; Isabel Fu; Candy P.S. Fong
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The moderating impact of emotions on customer equity drivers and loyalty intentions: Evidence of within sector differences

Zohaib Razzaq; Salman Yousaf; Zhao Hong
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Importance of acquiring knowledge through feedback in an emerging industry

Abel Duarte Alonso; Nevil Alexander
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Does involvement shapes consumers’ response to product failure?

Bahman Hamzelu; Ali Gohary; Salar Ghafoori Nia; Kambiz Heidarzadeh Hanzaee
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Mediating effects of students’ social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses

VieMing Tan; Farzana Quoquab; Fauziah Sh. Ahmad; Jihad Mohammad
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Cosmopolitanism and ethnocentrism among young consumers in emerging Asia: Chinese vs Koreans towards Japanese brands

C. Min Han
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E-fulfillment dimensions and its influence on customers in e-tailing: a critical review

Nikunj Kumar Jain; Hasmukh Gajjar; Bhavin J. Shah; Ashish Sadh
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Factors affecting Taiwanese consumers’ responses toward pop-up retail

Wei-Chen Chen; Ann Marie Fiore
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Using best-worst scaling to reveal perceived relative importance of website attributes

Michael Pascoe; Owen Wright; Hume Winzar
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Understanding consumer’s showrooming behaviour: Extending the theory of planned behaviour

Sourabh Arora; Kunal Singha; Sangeeta Sahney
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Exploring the service profit chain in a Thai bank

Pichate Benjarongrat; Mark Neal
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The enactment of public relations functions: insights from the Indonesian mining industry

Gregoria Arum Yudarwati; Fandy Tjiptono
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