Fertility care quality and experiential relationship marketing: a case study of mainland Chinese fertility tourists to Malaysia Available to Purchase

Hung-Che Wu is an associate professor at Business School in Nanfang College of Sun Yat-Sen University, China. He received his PhD in marketing from Lincoln University and published his works in Journal of Hospitality, Leisure, Sport and Tourism Education, International Journal of Hospitality Management, Asian Journal of Technology Innovation, Journal of Policy Research in Tourism, Leisure and Events, Scandinavian Journal of Hospitality and Tourism, Journal of Tourism and Cultural Change, Journal of Sustainable Tourism, Journal of Applied Economics and Business Research, Journal of Retailing and Consumer Services, Journal of Vacation Marketing, Current Issues in Tourism, International Journal of Bank Marketing, Journal of International Food and Agribusiness Marketing, Marketing Intelligence and Planning, Journal of Destination Marketing and Management, Tourism Management, Journal of Environmental Planning and Management, Journal of the Knowledge Economy, Industrial Management and Data System, Journal of Organizational Change Management, Innovative Marketing, Journal of Travel Research, Tourism Review International, Tourism Review, Tourism Analysis, International Journal of Economics and Financial Issues, Tourism Planning and Development, Journal of Tourism, Hospitality and Culinary Arts, Journal of Quality Assurance in Hospitality and Tourism, Journal of Convention and Event Tourism, Asia Pacific Journal of Marketing and Logistics, Event Management, Journal of Foodservice Business Research, Journal of Hospitality Marketing and Management, Asia Pacific Journal of Tourism Research, International Journal of Tourism Research, International Journal of Tourism Sciences, British Food Journal, Multimedia Tools and Applications, International Journal of Contemporary Hospitality Management, International Journal of Tourism and Hospitality Administration, Journal of Hospitality and Tourism Management, International Journal of Economics and Financial Issues, Journal of China Tourism Research, Tourism and Hospitality Research and Journal of Hospitality and Tourism Research, among others. He is currently working as an editor-in-chief for Probe – Business Management and International Journal of Management Research and Economics, a reviewing editor for Journal of Physical Education and Sport Management, Heliyon Business and Economics, Journal of Hospitality Management and Tourism, and Cogent Business and Management and the editorial board members for Global Journal of Management and Business, International Journal of Research in Business and Management, International Journal of Humanities and Social Science Review, Journal of Tourism and Sports Management, Journal of Media and Management, Journal of Business Administration Research, SCIREA Journal of Sociology, International Journal of Tourism and Hotel Business Management, New Construction Technology, JResLit Journal of Science and Technology, International Journal of Tourism and Hotel Business Management, International Journal of Business and Systems Research, Probe–Environmental and Waste Management, Probe–Business Management (OA Journal), Environments (OA Journal), Sensors (OA Journal), Foods (OA Journal), Composite Materials Research, Environment and Social Psychology, Sustainability (OA Journal), Cognitive Neuroscience Journal, Tourism Analysis, International Business Research, Journal of Tourism and Hospitality, International Journal of Business and Management, International Journal of Marketing Studies, Journal of Hospitality and Tourism Research, Science Journal of Business and Management, and Business and Management Studies.

Xiaolian Chen is a PhD candidate at School of Hotel and Tourism Management in the Hong Kong Polytechnic University, Hong Kong. She is currently pursuing her PhD in gender and tourism and has published her works in Asia Pacific Journal of Marketing and Logistics, Journal of Hospitality, Leisure, Sport and Tourism Education, Annals of Tourism Research, Tourism Management, Journal of China Tourism Research, Journal of Tourism and Cultural Change and Journal of Destination Marketing and Management, among others.

Ya-Yuan Chang is an assistant professor of the department of hospitality management in Ming Chuan University, Taiwan. She received her PhD in business administration from National Chung Hsing University and has published her works in Asia Pacific Journal of Marketing and Logistics, International Journal of Hospitality Management, Journal of Hospitality, Leisure, Sport and Tourism Education, Scandinavian Journal of Hospitality and Tourism, Marketing Intelligence and Planning, British Food Journal, International Journal of Hospitality and Tourism Administration, Journal of Hospitality and Tourism Management, Journal of China Tourism Research, International Journal of Contemporary Hospitality Management, Total Quality Management and Business Excellence, International Journal of Mobile Communications and International Journal of Scientific and Research, among others. Her research interests focus on service quality management, marketing management and consumer behavior.