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Journal Articles

Exploring the drivers of AI-seeking intention among AI community canteen customers

Hung-Che Wu, Sharleen X. Chen, Haonan Xu

Asia Pacific Journal of Marketing and Logistics (2024) 36 (7): 1717–1740.

https://doi.org/10.1108/APJML-06-2023-0582

Published: 02 February 2024

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Journal Articles

Fertility care quality and experiential relationship marketing: a case study of mainland Chinese fertility tourists to Malaysia

Hung-Che Wu, Xiaolian Chen, Ya-Yuan Chang

Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1648–1666.

https://doi.org/10.1108/APJML-05-2020-0365

Published: 08 January 2021

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Journal Articles

What drives green persistence intentions?

Hung-Che Wu, Ching-Chan Cheng

Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 157–183.

https://doi.org/10.1108/APJML-01-2018-0013

Published: 10 January 2019

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Journal Articles

What drives spectators’ experiential loyalty? A case study of the Olympic Football Tournament Rio 2016

Hung-Che Wu, Ching-Chan Cheng

Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 837–866.

https://doi.org/10.1108/APJML-08-2017-0174

Published: 16 October 2018

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Journal Articles

The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments

Hung-Che Wu

Asia Pacific Journal of Marketing and Logistics (2014) 26 (4): 540–565.

https://doi.org/10.1108/APJML-03-2014-0049

Published: 02 September 2014

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Exploring the drivers of AI-seeking intention among AI community canteen customers

Fertility care quality and experiential relationship marketing: a case study of mainland Chinese fertility tourists to Malaysia

What drives green persistence intentions?

What drives spectators’ experiential loyalty? A case study of the Olympic Football Tournament Rio 2016

The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments

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