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Ching-Chan Cheng
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Journal Articles
What drives green persistence intentions?
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 157–183.
Published: 10 January 2019
Journal Articles
What drives spectators’ experiential loyalty? A case study of the Olympic Football Tournament Rio 2016
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 837–866.
Published: 16 October 2018
