What drives spectators’ experiential loyalty? A case study of the Olympic Football Tournament Rio 2016 Available to Purchase

Hung-Che Wu is Associate Professor at Business School in Nanfang College of Sun Yat-sen University, China. He received the PhD Degree in Marketing and Economics from Lincoln University. He has published his works in the Current Issues in Tourism, International Journal of Bank Marketing, Journal of International Food & Agribusiness Marketing, Marketing Intelligence & Planning, Journal of Destination Marketing and Management, Tourism Management, Journal of Environmental Planning and Management, Journal of Destination Marketing & Management, Journal of the Knowledge Economy, Industrial Management & Data System, Journal of Organizational Change Management, Innovative Marketing, Journal of Travel Research, Tourism Review International, Tourism Analysis, International Journal of Economics and Financial Issues, Tourism Planning and Development, Journal of Tourism, Hospitality & Culinary Arts, Journal of Quality Assurance in Hospitality & Tourism, Journal of Convention and Event Tourism, Asia Pacific Journal of Marketing and Logistics, Event Management, Journal of Foodservice Business Research, Journal of Hospitality Marketing & Management, Asia Pacific Journal of Tourism Research, International Journal of Tourism Research, International Journal of Tourism Sciences, British Food Journal, Multimedia Tools and Applications, International Journal of Contemporary Hospitality Management, International Journal of Tourism & Hospitality Administration, Journal of Hospitality and Tourism Management, International Journal of Economics and Financial Issues, Journal of China Tourism Research, Tourism and Hospitality Research, and Journal of Hospitality & Tourism Research, among others. He is currently working as an Editor-in-Chief for Probe – Business Management and the editorial board members for the International Journal of Business and Systems Research, Probe – Environmental and Waste Management, Probe - Business Management (OA Journal), Environments (OA Journal), Sensors (OA Journal), Foods (OA Journal), Composite Materials Research, Environment and Social Psychology, Sustainability (OA Journal), Cognitive Neuroscience Journal, Cogent Business & Management, Tourism Analysis, Journal of Hospitality Management and Tourism, International Business Research, Journal of Tourism & Hospitality, International Journal of Business and Management, International Journal of Marketing Studies, Journal of Hospitality and Tourism Research, Science Journal of Business and Management, and Business and Management Studies. His research interests include green marketing, hospitality management, service quality, customer satisfaction and consumer behavior.

Ching-Chan Cheng is Associate Professor at the Department of Food and Beverage Management in Taipei University of Marine Technology, Taiwan. He received the PhD Degree in Hospitality and Tourism Service Quality from Chung Hua University and has published his works in the Journal of China Tourism Research, Asia Pacific Journal of Marketing and Logistics, International Journal of Bank Marketing, Marketing Intelligence & Planning, Journal of International Food & Agribusiness Marketing, Tourism Management, Event Management, International Journal of Tourism & Hospitality Administration, Journal of Environmental Planning and Management, Journal of Convention and Event Tourism, Asia Pacific Journal of Tourism Research, Journal of Hospitality Marketing & Management, International Journal of Contemporary Hospitality Management, Tourism Analysis, Journal of Hospitality and Tourism Management, Tourism Review International, International Journal of Hospitality Management, International Journal of Tourism Research, Total Quality Management & Business Excellence, Romanian Journal of Economic Forecasting, and Current Issues in Tourism, among others. His research interests include services marketing, consumer behavior and total quality management.