Battle between psychological ownership and consumer animosity to influence consumers' buying behavior: a moderated mediation model Available to Purchase

Sita Mishra has more than 25 years of experience in teaching, industry and research. She is currently a Professor at IMT, Ghaziabad. Her research areas include consumer behavior, social media, retail marketing and management education. She was invited as a guest faculty at Rouen Business School, France, Universidad del Pacífico, Peru and SGH School of Economics, Poland. She has published more than 80 papers in various international/national journals, contributed book chapters in various management books and edited a book on Case Studies in Business Management. She has presented papers in international/national conferences and is on review panel of various international/national journals and conferences. She has been honored with “Outstanding Paper Award” in 2018 Emerald Literati Awards.

Garima Saxena is an Assistant Professor (Marketing), at Institute of Management Technology, Ghaziabad, India. She holds a Fellowship in Management degree from XLRI – Xavier School of Management, Jamshedpur, India. Her research interests include consumer behavior, consumer choice and decision making, and retail management. Her research has published in several reputed academic journals including International Journal of Retail and Distribution Management, Marketing Intelligence and Planning, Services Marketing Quarterly, and Journal of Information and Knowledge Management.

Having 6+ years of academic and 3+ years of corporate experience, Dr. Ravi Chatterjee is abreast with knowledge in Marketing, Human Resource, Entrepreneurship and Soft Skills. He is a team player, keen planner and implementer with phenomenal communication, interpersonal, analytical and problem solving skills. He is a passionate teacher and a great motivator. He holds a doctorate degree in Management and has done his post-graduation in Business Management from Army Institute of Management Kolkata which is a premier Institute in Management education. He is also the Co-chair for International Research Symposium in Service Management (IRSSM) India 2020 and 2021. He has strong research collaborations with professors from leading universities in the world and has published in high impact journals.