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Journal Articles

Battle between psychological ownership and consumer animosity to influence consumers' buying behavior: a moderated mediation model

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Sita Mishra, Garima Saxena, Ravi Chatterjee
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 944–961.
https://doi.org/10.1108/APJML-12-2021-0884
Published: 14 June 2022
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Journal Articles

Ecological consciousness and sustainable purchase behavior: the mediating role of psychological ownership

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Sita Mishra, Gunjan Malhotra, Ravi Chatterjee, Waheed Kareem Abdul
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 414–431.
https://doi.org/10.1108/APJML-08-2021-0591
Published: 14 March 2022
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