Research on e-commerce platform’s instant retail strategy considering delivery timeliness under consumer channel preferences Available to Purchase

Meirong Tan is a PhD candidate in Management Science and Engineering at Chongqing Jiaotong University, China. She began her academic career at Chongqing University of Finance and Economics in 2017, teaching courses such as Principles of Economics and Political Economy. Currently, she is a professor at the same institution. Dr Tan has published 12 articles in journals including Industrial Engineering and Management, PLOS One, and Journal of Chongqing University of Technology. Her research focuses on consumer behavior and revenue management.

Hao Li (Corresponding author) is a Professor at the School of Economics and Management, Chongqing Jiaotong University, China. He received his B.S. in Information and Computing Science (2005) and Ph.D. in Technology Economy and Management (2011) from Chongqing University. Dr Li has published over 70 papers and a monograph, supported by the National Natural Science Foundation of China and the National Social Science Fund of China. His research interests include airline pricing, revenue management, and logistics and supply chain management. He participated in the 2017 Chinese Academy of Engineering project “The Strategy of Making China a Transport Power” and holds leadership roles in various regional and industry projects. He is the Deputy Director of the Western China Transportation Economy-Society Development Studies Center and serves as an expert for China Southwest Airlines, Air China Chongqing Branch, and Hainan Airline

Hongwei Wang is a Professor at the School of Economics and Management, Tongji University, China. He completed his Ph.D. at Shanghai Jiao Tong University. Dr Wang has extensive research experience in management information systems, business intelligence, e-commerce, and emotional computing. His scholarly work includes publications in journals such as Expert Systems with Applications and Journal of Management Science. He has authored over 80 conference papers, including SCI- and EI-indexed articles. Dr Wang is also a reviewer for multiple academic journals and serves as the Deputy Director of the Department of Management Science and Engineering.

Pei Yin is an Associate Professor in the Business School at the University of Shanghai for Science and Technology. She received her Ph.D. from Tongji University, Shanghai, China. Her research interests include artificial intelligence, machine learning, and recommendation systems. Her work has been published in renowned journals such as Information Systems and e-Business Management and REV SCIENT-FAC CIEN V. Additionally, she has participated in numerous applied research projects and conducted extensive studies in human-machine collaborative decision-making.