What kind of virtual tour guide? The audio-visual congruence effect on consumers’ acceptance intention

Biao Luo is working as professor at School of Management, Hefei University of Technology, Hefei, China. He received his Doctor degree in Management Science and Engineering during 1999–2004 from the University of Science and Technology of China, Hefei, China. Currently, his research interests are in business strategy, international business, consumer behaviour. He has published 182 articles in the different reputed journals.

Xingqin Hu is a master's student at the School of Management, Hefei University of Technology. Her primary research interests focus on virtual digital human, tourism and consumer behavior.

Xiuzhen Weng is PhD student at the School of Management, Hefei University of Technology and his primary research interests focus on green consumption and digital marketing.

Yunjie Bai is working towards her doctoral degree at School of Management, Hefei University of Technology, Hefei, China. She also works at the Xinhua College of Ningxia University. She received her Master degree in Enterprise Management during 2014–2017 from Shaanxi Normal University, Xian, China. Her current research interests include consumer behavior, green consumption, pro-environment behaviors of tourists, etc. She has published five articles in different reputed journals.