Issues

Special Issue: Global sports marketing current trends and future developments in the Asia Pacific. Guest Editors: Vanessa Ratten, Rodoula Tsiotsou

Multi‐level governance in an international strategic alliance: The plight of the Phoenix and the Asian football market

Geoff Dickson; Sean Phelps; Daniel Waugh
View articletitled, Multi‐level governance in an international strategic alliance<span class="subtitle-colon">: </span><span class="subtitle">The plight of the Phoenix and the Asian football market</span>
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Building global football brand equity: Lessons from the Chinese market

Guillaume Bodet; Nicolas Chanavat
View articletitled, Building global football brand equity<span class="subtitle-colon">: </span><span class="subtitle">Lessons from the Chinese market</span>
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Emotions and sponsorship: A key to global effectiveness? A comparative study of Australia and France

Charles Bal; Pascale Quester; Carolin Plewa
View articletitled, Emotions and sponsorship<span class="subtitle-colon">: </span><span class="subtitle">A key to global effectiveness? A comparative study of Australia and France</span>
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The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development

Ilias Kapareliotis; Anastasios Panopoulos; George G. Panigyrakis
View articletitled, The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development
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The role of involvement and identification on event quality perceptions and satisfaction: A case of US Taekwondo Open

Yong Jae Ko; Yu Kyoum Kim; Min Kil Kim; Jeoung Hak Lee
View articletitled, The role of involvement and identification on event quality perceptions and satisfaction<span class="subtitle-colon">: </span><span class="subtitle">A case of US Taekwondo Open</span>
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Product effects on endorser image: The potential for reverse image transfer

Jan Charbonneau; Ron Garland
View articletitled, Product effects on endorser image<span class="subtitle-colon">: </span><span class="subtitle">The potential for reverse image transfer</span>
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Leveraging fans' global football allegiances to build domestic league support

Heath McDonald; Adam J. Karg; Daniel Lock
View articletitled, Leveraging fans' global football allegiances to build domestic league support
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Sponsoring the Beijing Olympic Games: Patterns of sponsor advertising

Sten Söderman; Harald Dolles
View articletitled, Sponsoring the Beijing Olympic Games<span class="subtitle-colon">: </span><span class="subtitle">Patterns of sponsor advertising</span>
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Guest Editorial

Global sports marketing: current trends and future developments in the Asia Pacific

Vanessa Ratten; Rodoula Tsiotsou
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Note from the publisher

Measuring the impact of research

Rebecca Marsh
View articletitled, Measuring the impact of research
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