Issues

User willingness to purchase applications on mobile intelligent devices: evidence from app store

Jie Tang; Bin Zhang; Umair Akram
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The interplay of social responsibility consciousness and evaluation mode in consumers’ response toward cause-related marketing-enhanced product

Eun Young Park; Jung Min Jang
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Dynamics of country image: evidence from Malaysia

Dana-Nicoleta Lascu; Zafar U. Ahmed; Irfan Ahmed; Tan Hui Min
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Modelling the behavioural intentions of day spa customers

Michael Daniel Clemes; David L. Dean; Thongkern Thitiya
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Online customer-to-customer interactions, customer–firm affection, firm-loyalty and participation intention

Beomjoon Choi; Hyun Sik Kim
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Brand and firm values in distinct national cultures

Reza Chowdhury; Wootae Chun; Sungchul Choi; Kurtis Friend
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Cognitive dissonance revisited: A typology of B2B buyers' post-decision ‘cognitive states’ and its implications for sales professionals

Roger Brooksbank; Sam Fullerton
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Operational and relational governances of buyer–supplier exchanges

Jie Yang; Hongming Xie; Guangsheng Yu; Mingyu Liu; Yingnan Yang
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Unveiling the effects of figurative meanings in manipulated online hotel reviews on consumers' behavioral intentions

Naeem Akhtar; Muhammad Nadeem Akhtar; Umar Iqbal Siddiqi; Muhammad Riaz; Weiqing Zhuang
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Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers' green purchase intention

Matthew Tingchi Liu; Yongdan Liu; Ziying Mo
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