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Journal Articles

Segmenting Australian online panellists based on volunteering motivations

Andrea Vocino, Michael Polonsky, Sara Dolnicar

Asia Pacific Journal of Marketing and Logistics (2015) 27 (1): 4–22.

https://doi.org/10.1108/APJML-03-2014-0036

Published: 12 January 2015

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Journal Articles

Investigating directionality for a media consumption construct: Establishing the utility of confirmatory vanishing tetrad analysis

Bradley Wilson, Andrea Vocino, Stewart Adam, Jason Stella

Asia Pacific Journal of Marketing and Logistics (2011) 23 (1): 23–38.

https://doi.org/10.1108/13555851111099970

Published: 11 January 2011

View article titled, Investigating directionality for a media consumption construct: Establishing the utility of confirmatory vanishing tetrad analysis

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Journal Articles

The effects of clustered data on standard error estimates in covariance structure analysis: A field data application

Asia Pacific Journal of Marketing and Logistics (2009) 21 (1): 7–18.

https://doi.org/10.1108/13555850910926218

Published: 09 January 2009

View article titled, The effects of clustered data on standard error estimates in covariance structure analysis: A field data application

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