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Journal Articles

Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework

Angelina Nhat Hanh Le, Mai Dong Tran, Dong Phong Nguyen, Julian Ming Sung Cheng

Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 480–498.

https://doi.org/10.1108/APJML-12-2017-0303

Published: 25 February 2019

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Journal Articles

Corporate rebranding and brand preference: Brand name attitude and product expertise as moderators

Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Hadi Kuntjara, Christy Ting-Jun Lin

Asia Pacific Journal of Marketing and Logistics (2014) 26 (4): 602–620.

https://doi.org/10.1108/APJML-10-2013-0120

Published: 02 September 2014

View article titled, Corporate rebranding and brand preference: Brand name attitude and product expertise as moderators

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Journal Articles

Brand extension: using parent brand personality as leverage

Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Yueh Hua Lee, Megha Jain

Asia Pacific Journal of Marketing and Logistics (2012) 24 (4): 599–618.

https://doi.org/10.1108/13555851211259043

Published: 31 August 2012

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