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Byoungho Jin
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Journal Articles
Utilizing country image and well-known products for less-known products: Perspectives from a country with less-competitive country image
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2017) 29 (5): 933–946.
Published: 13 November 2017
Journal Articles
Apparel firms’ corporate social responsibility communications: Cases of six firms from an institutional theory perspective
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2016) 28 (1): 37–55.
Published: 11 January 2016
