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Journal Articles

Effects of perceived product similarity and ad claims on brand responses in comparative advertising

Chanthika Pornpitakpan, Yizhou Yuan
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2015) 27 (4): 535–558.
https://doi.org/10.1108/APJML-05-2014-0086
Published: 14 September 2015
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Journal Articles

Managerial insights into sachet marketing strategies and popularity in the Philippines

Joseph A. Sy‐Changco, Chanthika Pornpitakpan, Ramendra Singh, Celia M. Bonilla
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2011) 23 (5): 755–772.
https://doi.org/10.1108/13555851111183129
Published: 15 November 2011
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Journal Articles

The effect of option choice reversibility on product option choices and regrets

Chanthika Pornpitakpan
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2010) 22 (4): 545–553.
https://doi.org/10.1108/13555851011090556
Published: 05 October 2010
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Journal Articles

The effect of message appeals and unrealistic optimism on purchase intentions: The case of heart‐disease prevention pills

Chanthika Pornpitakpan, Robert T. Green
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2010) 22 (3): 372–396.
https://doi.org/10.1108/13555851011062287
Published: 06 July 2010
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Journal Articles

Cross‐cultural generalization of the effect of option choice framing on product option choices

Chanthika Pornpitakpan
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2009) 21 (3): 342–354.
https://doi.org/10.1108/13555850910973838
Published: 03 July 2009
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Journal Articles

The effect of message appeals countering unrealistic optimism on purchase intentions: A cross‐national study

Chanthika Pornpitakpan, Robert T. Green
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2007) 19 (3): 207–226.
https://doi.org/10.1108/13555850710772905
Published: 10 July 2007
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Journal Articles

The effect of cultural adaptation on perceived trustworthiness: Americans adapting to Chinese Indonesians

Chanthika Pornpitakpan
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2005) 17 (1): 70–88.
https://doi.org/10.1108/13555850510700933
Published: 01 March 2005
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Journal Articles

The effect of adaptors’ race and the cultural adaptation on attraction: Americans adapting to Thais

Chanthika Pornpitakpan
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2002) 14 (1): 59–72.
https://doi.org/10.1108/13555850210764891
Published: 01 March 2002
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