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Chanthika Pornpitakpan
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Journal Articles
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
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Asia Pacific Journal of Marketing and Logistics (2015) 27 (4): 535–558.
Published: 14 September 2015
Journal Articles
Managerial insights into sachet marketing strategies and popularity in the Philippines
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Asia Pacific Journal of Marketing and Logistics (2011) 23 (5): 755–772.
Published: 15 November 2011
Journal Articles
The effect of option choice reversibility on product option choices and regrets
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Asia Pacific Journal of Marketing and Logistics (2010) 22 (4): 545–553.
Published: 05 October 2010
Journal Articles
The effect of message appeals and unrealistic optimism on purchase intentions: The case of heart‐disease prevention pills
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Asia Pacific Journal of Marketing and Logistics (2010) 22 (3): 372–396.
Published: 06 July 2010
Journal Articles
Cross‐cultural generalization of the effect of option choice framing on product option choices
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Asia Pacific Journal of Marketing and Logistics (2009) 21 (3): 342–354.
Published: 03 July 2009
Journal Articles
The effect of message appeals countering unrealistic optimism on purchase intentions: A cross‐national study
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Asia Pacific Journal of Marketing and Logistics (2007) 19 (3): 207–226.
Published: 10 July 2007
Journal Articles
The effect of cultural adaptation on perceived trustworthiness: Americans adapting to Chinese Indonesians
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Asia Pacific Journal of Marketing and Logistics (2005) 17 (1): 70–88.
Published: 01 March 2005
Journal Articles
The effect of adaptors’ race and the cultural adaptation on attraction: Americans adapting to Thais
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Asia Pacific Journal of Marketing and Logistics (2002) 14 (1): 59–72.
Published: 01 March 2002
