Page 1 | Search Results | Asia Pacific Journal of Marketing and Logistics | Emerald Publishing

Skip to Main Content

Skip Nav Destination

1-1 of 1

Sort by

Sort Order Select

Journal Articles

Early bird or versioning: Which pricing strategy is better for creators in reward-based crowdfunding?

Mingchun Chen, Zhiying Liu, Chaoliang Ma

Asia Pacific Journal of Marketing and Logistics (2020) 32 (3): 769–792.

https://doi.org/10.1108/APJML-12-2018-0529

Published: 18 July 2019

View article titled, Early bird or versioning: Which pricing strategy is better for creators in reward-based crowdfunding?

Add to Citation Manager for Early bird or versioning: Which pricing strategy is better for creators in reward-based crowdfunding?