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Journal Articles

Balancing uniqueness and patronage: the dual impact of brand name complexity on consumer behavior

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Chen Chen, Jia Luo, Jiajing Hu
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2517–2537.
https://doi.org/10.1108/APJML-08-2024-1153
Published: 30 January 2025
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Journal Articles

Why dropping intention of attention to YouTuber channels?

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ChienHsing Wu, Shu-Chen Kao, Jung-Chen Chen
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1190–1210.
https://doi.org/10.1108/APJML-12-2022-0987
Published: 30 November 2023
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Journal Articles

Why do Chinese people prefer domestic products: the role of consumer ethnocentrism, social norms and national identity

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Qifan Jia, Rui Chen, Yihan Zuo, Run Liu, Roushan Gong, Linnan Huang, Chen Chen, Bangyi Xue
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2582–2598.
https://doi.org/10.1108/APJML-08-2022-0718
Published: 01 May 2023
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Journal Articles

The impact of monetary rewards for online reviews

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Yongrui Duan, Chen Chen, Jiazhen Huo
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1486–1515.
https://doi.org/10.1108/APJML-02-2018-0082
Published: 29 July 2019
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Journal Articles

Factors affecting Taiwanese consumers’ responses toward pop-up retail

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Wei-Chen Chen, Ann Marie Fiore
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 370–392.
https://doi.org/10.1108/APJML-01-2016-0013
Published: 10 April 2017
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Journal Articles

Understanding the relationship between service convenience and customer satisfaction in home delivery by Kano model

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Mu‐Chen Chen, Kuo‐Chien Chang, Chia‐Lin Hsu, I‐Ching Yang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2011) 23 (3): 386–410.
https://doi.org/10.1108/13555851111143277
Published: 14 June 2011
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