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Journal Articles

The effect of multi-factor linkage on enterprises’ development of green innovation: supply-demand theory and dynamic QCA perspective

Ran Yi, Peng Chu, Qijia Liu, Chen Wang

Asia Pacific Journal of Marketing and Logistics 1–19.

https://doi.org/10.1108/APJML-11-2025-2403

Published: 20 May 2026

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Journal Articles

The influence of service category, consumers' narcissism and processing mode on service customization consumption

Chen Wang, Qiang Wang, Taiwen Feng, Yan Zhang

Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1556–1577.

https://doi.org/10.1108/APJML-04-2020-0263

Published: 15 December 2020

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Journal Articles

The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude

Paul C.S. Wu, Yun‐Chen Wang

Asia Pacific Journal of Marketing and Logistics (2011) 23 (4): 448–472.

https://doi.org/10.1108/13555851111165020

Published: 30 August 2011

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