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Journal Articles

Building bridges of trust: the role of payment, certification, logistics, and herd mentality in cross-border e-commerce

Miaomiao Zheng, Chengxiang Chu, Cong Cao

Asia Pacific Journal of Marketing and Logistics (2026) 38 (4): 1093–1111.

https://doi.org/10.1108/APJML-04-2025-0652

Published: 24 July 2025

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Journal Articles

Leave or stay? Factors influencing consumers’ purchase intention during the transformation of a content anchor to a live stream anchor

Cong Cao, Chengxiang Chu, Xinyi Ding, Yangyan Shi

Asia Pacific Journal of Marketing and Logistics (2024) 36 (8): 1871–1897.

https://doi.org/10.1108/APJML-08-2023-0740

Published: 13 February 2024

View article titled, Leave or stay? Factors influencing consumers’ purchase intention during the transformation of a content anchor to a live stream anchor

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