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Journal Articles

When and how companion AIs with a personal role increase consumers' interaction intention

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Zhaoyi Fan, Defeng Yang, Kai He, Jiaen Zhang, Jiaqi Zhong
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–17.
https://doi.org/10.1108/APJML-09-2025-1770
Published: 11 May 2026
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Includes: Supplementary data
Journal Articles

The group matters: examining the effect of group characteristics in online brand communities

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Junyun Liao, Lu Wang, Minxue Huang, Defeng Yang, Haiying Wei
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (1): 124–144.
https://doi.org/10.1108/APJML-06-2019-0377
Published: 19 February 2020
View article titled, The group matters: examining the effect of group characteristics in online brand communities
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