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Journal Articles

The effect of materialism on conspicuous vs inconspicuous luxury consumption: focused on need for uniqueness, self-monitoring and self-construal

Minyoung Lee, Joonheui Bae, Dong-Mo Koo

Asia Pacific Journal of Marketing and Logistics (2021) 33 (3): 869–887.

https://doi.org/10.1108/APJML-12-2019-0689

Published: 31 July 2020

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Journal Articles

Personal values as underlying motives of shopping online

Dong‐Mo Koo, Jae‐Jin Kim, Sang‐Hwan Lee

Asia Pacific Journal of Marketing and Logistics (2008) 20 (2): 156–173.

https://doi.org/10.1108/13555850810864533

Published: 28 March 2008

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Journal Articles

Inter‐relationships among store images, store satisfaction, and store loyalty among Korea discount retail patrons

Asia Pacific Journal of Marketing and Logistics (2003) 15 (4): 42–71.

https://doi.org/10.1108/13555850310765033

Published: 18 December 2003

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