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Why the grass is always greener on the other side of the fence? – the research of Chinese consumer xenocentrism: take electronics as an example

Yi Zhang, Dongxin Zhang

Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 3052–3068.

https://doi.org/10.1108/APJML-12-2022-1020

Published: 08 June 2023

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