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Journal Articles

Consumer involvement with corporate ads vs product ads: a cross-national study

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Rohail Ashraf, Noel Albert, Dwight Merunka, Muhammad Asif Khan
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 322–342.
https://doi.org/10.1108/APJML-09-2017-0219
Published: 02 October 2019
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Journal Articles

The impact of territory of origin on product authenticity perceptions: An empirical analysis in China

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Mohua Zhang, Dwight Merunka
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2015) 27 (3): 385–405.
https://doi.org/10.1108/APJML-12-2014-0180
Published: 08 June 2015
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