Page 1 | Search Results | Asia Pacific Journal of Marketing and Logistics | Emerald Publishing

Skip to Main Content

1-1 of 1

Sort by

Journal Articles

The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE

Gongli Luo, Junying Hao, He Ma

Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 533–548.

https://doi.org/10.1108/APJML-04-2023-0326

Published: 04 September 2023

View article titled, The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE

Add to Citation Manager for The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE