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Journal Articles

The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts

Chunlin Yuan, Yajing Yin, Zeran Zhang, Shuman Wang, Hakil Moon

Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 594–612.

https://doi.org/10.1108/APJML-01-2024-0008

Published: 21 August 2024

View article titled, The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts

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Includes: Supplementary data

Journal Articles

The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation

Shuman Wang, Chunlin Yuan, Yue Liu, Hakil Moon

Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1520–1537.

https://doi.org/10.1108/APJML-07-2023-0631

Published: 02 January 2024

View article titled, The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation

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