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Haniruzila Hanifah
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Journal Articles
Modeling purchase intention for virtual reality hardware: a cognition-affect-conation (CAC) approach
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2811–2851.
Published: 11 March 2025
Journal Articles
Investigating factors influencing AI customer service adoption: an integrated model of stimulus–organism–response (SOR) and task-technology fit (TTF) theory
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1465–1502.
Published: 29 October 2024
