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Journal Articles

The effects of different billboard advertisement language on TV sports audiences’ recognition, recall and search intention of the sponsor signage

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Ziyuan Xu, Yuanyuan Cao, Hirotaka Matsuoka
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (8): 1801–1820.
https://doi.org/10.1108/APJML-09-2023-0842
Published: 30 January 2024
View article titled, The effects of different billboard advertisement language on TV sports audiences’ recognition, recall and search intention of the sponsor signage
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Journal Articles

Perceived risk-based sport spectator segmentation during the pandemic situation

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Taeahn Kang, Rei Yamashita, Hirotaka Matsuoka
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1482–1503.
https://doi.org/10.1108/APJML-08-2023-0801
Published: 10 January 2024
View article titled, Perceived risk-based sport spectator segmentation during the pandemic situation
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