Ho Huy Tuu
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Journal Articles

The interplay of self-esteem, self-identity, self-ambivalence and impulsive buying tendency in a mediation-moderation model explaining consumer food waste behavior

Ho Huy Tuu
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (10): 3042–3057.
https://doi.org/10.1108/APJML-05-2024-0638
Published: 17 March 2025
View article titled, The interplay of self-esteem, self-identity, self-ambivalence and impulsive buying tendency in a mediation-moderation model explaining consumer food waste behavior
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Journal Articles

The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce

Nguyen Huu Khoi, Ho Huy Tuu, Svein Ottar Olsen
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 1112–1134.
https://doi.org/10.1108/APJML-11-2017-0301
Published: 31 October 2018
View article titled, The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce
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Journal Articles

Patterns of Vietnamese buying behaviors on luxury branded products

Ho Huy Tuu, Svein Ottar Olsen, Le Chi Cong
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2017) 29 (4): 778–795.
https://doi.org/10.1108/APJML-07-2016-0134
Published: 11 September 2017
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Journal Articles

Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level

Ho Huy Tuu, Svein Ottar Olsen
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2013) 25 (4): 590–613.
https://doi.org/10.1108/APJML-09-2012-0102
Published: 06 September 2013
View article titled, Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level
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Journal Articles

Certainty, risk and knowledge in the satisfaction‐purchase intention relationship in a new product experiment

Ho Huy Tuu, Svein Ottar Olsen
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2012) 24 (1): 78–101.
https://doi.org/10.1108/13555851211192713
Published: 06 January 2012
View article titled, Certainty, risk and knowledge in the satisfaction‐purchase intention relationship in a new product experiment
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Journal Articles

Food risk and knowledge in the satisfaction‐repurchase loyalty relationship

Ho Huy Tuu, Svein Ottar Olsen
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2009) 21 (4): 521–536.
https://doi.org/10.1108/13555850910997571
Published: 02 October 2009
View article titled, Food risk and knowledge in the satisfaction‐repurchase loyalty relationship
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