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Journal Articles

Effect of colours on sponsor recall

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Brendon Toh, Ho Keat Leng, Yi Xian Philip Phua
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 797–808.
https://doi.org/10.1108/APJML-12-2021-0905
Published: 30 May 2022
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Journal Articles

The relationship between sport involvement, perceived event prestige, and the intention to attend annual spectator events: Moderating effects of gender and past experience

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Weisheng Chiu, Doyeon Won, Ho Keat Leng
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1405–1421.
https://doi.org/10.1108/APJML-03-2018-0103
Published: 18 July 2019
View article titled, The relationship between sport involvement, perceived event prestige, and the intention to attend annual spectator events: Moderating effects of gender and past experience
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Journal Articles

Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan

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Weisheng Chiu, Ho Keat Leng
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2016) 28 (1): 23–36.
https://doi.org/10.1108/APJML-02-2015-0031
Published: 11 January 2016
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