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Journal Articles

Why human touch matters in AI-generated advertising: dual pathways to consumer satisfaction

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Hyukjin Jung, Hanku Kim
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–22.
https://doi.org/10.1108/APJML-09-2025-2042
Published: 27 February 2026
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Journal Articles

The dual-track strategy for luxury brands in the digital era: focusing on the balance between social image and personal desires

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Hyukjin Jung, Hanku Kim
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2026) 38 (6): 1760–1776.
https://doi.org/10.1108/APJML-04-2025-0592
Published: 18 August 2025
View article titled, The dual-track strategy for luxury brands in the digital era: focusing on the balance between social image and personal desires
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