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Can a socially responsible casino better retain its management staff? From an internal customer perspective

Matthew Liu, IpKin Anthony Wong, Rongwei Chu, Guicheng James Shi, James L. Brock, Ting-Hsiang Tseng

Asia Pacific Journal of Marketing and Logistics (2014) 26 (4): 520–539.

https://doi.org/10.1108/APJML-08-2013-0093

Published: 02 September 2014

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Journal Articles

Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products

Matthew Tingchi Liu, Rongwei Chu, IpKin Anthony Wong, Miguel Angel Zúñiga, Yan Meng, Chuan Pang

Asia Pacific Journal of Marketing and Logistics (2012) 24 (4): 561–582.

https://doi.org/10.1108/13555851211259025

Published: 31 August 2012

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