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Ivonne M. Torres
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Journal Articles
The effects of campaign-based logo changes on consumers’ attitude and behavior: a case of social distancing messages during the COVID-19 pandemic
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2300–2316.
Published: 14 February 2023
Journal Articles
Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (3): 731–754.
Published: 13 July 2020
Journal Articles
Antecedents of students’ identification with university brands: A study on public universities in Iran
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 830–854.
Published: 13 March 2019
