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Humanitarian social-media messaging and consumer support for logistics services: evidence from China

Jiahui Xie, Xinyu Yao, Po-Lin Lai, Guanqiu Qi
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–17.
https://doi.org/10.1108/APJML-03-2026-0584
Published: 29 May 2026
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Includes: Supplementary data
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