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The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices

Tung-Sheng Wang, Austin Rong-Da Liang, Chia-Chun Ko, Jie-Heng Lin

Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1158–1177.

https://doi.org/10.1108/APJML-02-2021-0121

Published: 21 September 2021

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