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Jing Wang
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Journal Articles
Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1131–1149.
Published: 20 November 2023
Journal Articles
Does social exclusion lead to a decrease in green consumption? The roles of loss of control and unwillingness to sacrifice
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1288–1309.
Published: 09 August 2022
Journal Articles
Research on the influence of online photograph reviews on tourists' travel intentions: rational and irrational perspectives
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 17–34.
Published: 10 January 2022
