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Journal Articles

The impact of in-feed advertising design features on purchase intention

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Jingbo Shao, Chang Ma, Xinyue Wang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (2): 460–477.
https://doi.org/10.1108/APJML-03-2024-0276
Published: 09 August 2024
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Journal Articles

A study of the mechanism of the types of emotions in retailers' review request text on consumers' reviewing intention

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Jikai Zhu, Pengyu Li, Jingbo Shao
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1464–1481.
https://doi.org/10.1108/APJML-07-2023-0711
Published: 02 January 2024
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