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Journal Articles

Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption

Syam Kumar, Jogendra Kumar Nayak

Asia Pacific Journal of Marketing and Logistics (2024) 36 (7): 1697–1716.

https://doi.org/10.1108/APJML-08-2023-0759

Published: 30 January 2024

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Journal Articles

Towards a new price discrimination strategy: Exploring Pay-What-You-Want pricing in multi-channel retailing

Preeti Narwal, Jogendra Kumar Nayak

Asia Pacific Journal of Marketing and Logistics (2020) 32 (4): 975–998.

https://doi.org/10.1108/APJML-01-2019-0037

Published: 25 November 2019

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Journal Articles

Effect of family environment on adolescent compulsive buying: mediating role of self-esteem

Rashmi Singh, Jogendra Kumar Nayak

Asia Pacific Journal of Marketing and Logistics (2016) 28 (3): 396–419.

https://doi.org/10.1108/APJML-05-2015-0082

Published: 13 June 2016

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