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Journal Articles

The role of restaurant diners’ motivations and restaurant attributes in developing customer loyalty in traditional Chinese medicine restaurants

Jong-Hyeong Kim, Yuchen Xu, Seongseop (Sam) Kim

Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2441–2462.

https://doi.org/10.1108/APJML-09-2024-1344

Published: 15 January 2025

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Journal Articles

How names and shapes correspond to the nature of products: an evaluation of auspicious foods

Jong-Hyeong Kim, Hanqun Song

Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2502–2520.

https://doi.org/10.1108/APJML-12-2023-1196

Published: 02 April 2024

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Journal Articles

Revisiting the service recovery paradox in the restaurant industry

Jong-Hyeong Kim, Wenxuan Du, Hyewon Youn

Asia Pacific Journal of Marketing and Logistics (2022) 34 (3): 437–453.

https://doi.org/10.1108/APJML-08-2020-0569

Published: 15 June 2021

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