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Journal Articles

Understanding user resistance of smart factory adoption: a focus on small and medium-sized enterprises

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Junsung Park, Joon Woo Yoo, Heejun Park
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (7): 1782–1800.
https://doi.org/10.1108/APJML-09-2023-0896
Published: 30 January 2024
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Journal Articles

The role of characters featured on digital stickers in forming usage intention: internet-only banks in Korea

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Jong Ho Lee, Jaehyeon Jun, Junsung Park, Joon Woo Yoo, Heejun Park
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (8): 1743–1757.
https://doi.org/10.1108/APJML-07-2020-0506
Published: 22 January 2021
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