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Journal Articles

Contradictory mechanism of consumers’ sustainable product evaluation: brand equity through a brand-based comparative approach

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Ken Kumagai
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 3782–3799.
https://doi.org/10.1108/APJML-11-2024-1597
Published: 29 April 2025
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Journal Articles

Assessing the predictive validity of brand-sustainability-self-congruence on consumer behavior and subjective well-being

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Ken Kumagai
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 2907–2930.
https://doi.org/10.1108/APJML-11-2023-1131
Published: 10 May 2024
View article titled, Assessing the predictive validity of brand-sustainability-self-congruence on consumer behavior and subjective well-being
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Journal Articles

Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands

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Ken Kumagai
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (8): 1951–1969.
https://doi.org/10.1108/APJML-05-2022-0380
Published: 02 December 2022
View article titled, Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands
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Journal Articles

Hedonic shopping experience, subjective well-being and brand luxury: a comparative discussion of physical stores and e-retailers

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Ken Kumagai, Shin'ya Nagasawa
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1809–1826.
https://doi.org/10.1108/APJML-04-2021-0256
Published: 11 November 2021
View article titled, Hedonic shopping experience, subjective well-being and brand luxury: a comparative discussion of physical stores and e-retailers
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Journal Articles

Sustainable plastic clothing and brand luxury: a discussion of contradictory consumer behaviour

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Ken Kumagai
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (4): 994–1013.
https://doi.org/10.1108/APJML-04-2020-0274
Published: 28 August 2020
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