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Pushed from tradition, pulled by green: consumer switching to drone food delivery

Xi Luo, Qiaoling Lin, Yingxia Li, Mei Kei Leong, Kian Yeik Koay, Thurasamy Ramayah

Asia Pacific Journal of Marketing and Logistics 1–27.

https://doi.org/10.1108/APJML-10-2025-2255

Published: 10 April 2026

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Journal Articles

Effects of perceived risk on consumers’ intentions to purchase second-hand clothing: a comparison across four generations

Kian Yeik Koay, Chee Wei Cheah

Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3626–3644.

https://doi.org/10.1108/APJML-12-2024-2010

Published: 28 April 2025

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Journal Articles

Exploring the nexus of social media influencers and consumer brand engagement

Man Lai Cheung, Wilson K.S. Leung, Morgan X. Yang, Kian Yeik Koay, Man Kit Chang

Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2370–2385.

https://doi.org/10.1108/APJML-07-2021-0522

Published: 12 January 2022

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Journal Articles

Perceived social media marketing activities and consumer-based brand equity : Testing a moderated mediation model

Kian Yeik Koay, Derek Lai Teik Ong, Kim Leng Khoo, Hui Jing Yeoh

Asia Pacific Journal of Marketing and Logistics (2021) 33 (1): 53–72.

https://doi.org/10.1108/APJML-07-2019-0453

Published: 19 February 2020

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Journal Articles

Understanding consumers’ purchase intention towards counterfeit luxury goods: An integrated model of neutralisation techniques and perceived risk theory

Kian Yeik Koay

Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 495–516.

https://doi.org/10.1108/APJML-05-2017-0100

Published: 09 April 2018

View article titled, Understanding consumers’ purchase intention towards counterfeit luxury goods: An integrated model of neutralisation techniques and perceived risk theory

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Pushed from tradition, pulled by green: consumer switching to drone food delivery

Effects of perceived risk on consumers’ intentions to purchase second-hand clothing: a comparison across four generations

Exploring the nexus of social media influencers and consumer brand engagement

Perceived social media marketing activities and consumer-based brand equity : Testing a moderated mediation model

Understanding consumers’ purchase intention towards counterfeit luxury goods: An integrated model of neutralisation techniques and perceived risk theory

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