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Journal Articles

Virtual influencers: how human-like or animal-like traits shape intention to donate

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Li Keng Cheng, Chung-Lin Toung
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3148–3165.
https://doi.org/10.1108/APJML-11-2024-1603
Published: 31 March 2025
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Journal Articles

Influence of environmental, social and governance (ESG) disclosures on consumer brand perceptions and behavioral intentions

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Li Keng Cheng, Hsien-Long Huang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1955–1971.
https://doi.org/10.1108/APJML-06-2024-0727
Published: 19 November 2024
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