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Journal Articles

The interaction effect of country‐of‐origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels

Narissara Parkvithee, Mario J. Miranda

Asia Pacific Journal of Marketing and Logistics (2012) 24 (1): 7–22.

https://doi.org/10.1108/13555851211192678

Published: 06 January 2012

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Journal Articles

Malaysian grocery shoppers’ behavioural response to stock‐outs

Mario J. Miranda, K. Jegasothy

Asia Pacific Journal of Marketing and Logistics (2008) 20 (4): 396–412.

https://doi.org/10.1108/13555850810909722

Published: 03 October 2008

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Journal Articles

Australian retailers need to engage with private labels to achieve competitive difference

Mario J. Miranda, Malay Joshi

Asia Pacific Journal of Marketing and Logistics (2003) 15 (3): 34–47.

https://doi.org/10.1108/13555850310764999

Published: 01 December 2003

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