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How does frugality influence customer complaints through the mediation of the zone of tolerance? Empirical evidence from Chinese consumers purchasing Shanzhai products

Ming Lin, Mu Tian, Yifan Wang, Libing Shu

Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 957–976.

https://doi.org/10.1108/APJML-03-2023-0202

Published: 16 November 2023

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