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Journal Articles

Social media marketing activities and luxury fashion brands in the post-pandemic world

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Adnan Muhammad Shah, Mudassar Ali
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (9): 2104–2120.
https://doi.org/10.1108/APJML-10-2022-0863
Published: 04 August 2023
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Journal Articles

Customers' perceived value and dining choice through mobile apps in Indonesia

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Adnan Muhammad Shah, Xiangbin Yan, Syed Asad Ali Shah, Mudassar Ali
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (1): 1–28.
https://doi.org/10.1108/APJML-03-2019-0167
Published: 26 February 2020
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