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Journal Articles

Destination coolness affects tourists’ behavioral intention from the perspective of self-consistency

Naipeng Bu, Haiyan Kong, Kangping Wang, Liyuan Kong, Yue Li, Xiaoge Zhou

Asia Pacific Journal of Marketing and Logistics 1–21.

https://doi.org/10.1108/APJML-11-2025-2409

Published: 26 May 2026

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Includes: Supplementary data

Journal Articles

How do memorable tourism experiences affect tourist word-of-mouth? The lens from museum tourism

Feifei Lin, C. Michael Hall, Naipeng Bu, Chris Zhen Gan Zhu, Xingwang Jiao

Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 426–440.

https://doi.org/10.1108/APJML-11-2024-1596

Published: 23 June 2025

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