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National identity and the perceived values of foreign products with local brands: The case of local wine in Vietnam

Nguyen-Hau Le, Hai-Minh Thi Nguyen, Tuan Van Nguyen

Asia Pacific Journal of Marketing and Logistics (2013) 25 (5): 765–783.

https://doi.org/10.1108/APJML-01-2013-0017

Published: 04 November 2013

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