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Journal Articles

Does consumer customization strategy always benefit the platform firm’s profit?

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Can-you Wang, Cheng-long Li, Qin Su
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1359–1387.
https://doi.org/10.1108/APJML-07-2018-0279
Published: 31 May 2019
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Journal Articles

Market segmentation and pricing strategies based on product platform

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Qin Su, Weiyan Liu
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2017) 29 (1): 183–199.
https://doi.org/10.1108/APJML-10-2015-0153
Published: 09 January 2017
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